IT industry gears up for Cricket World Cup

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Cricket Fever and the IT Industry

The Cricket World Cup is the latest Resources Enhancement tool used by the tech industry to inspire employees and improve their performance at work. IT companies in India are organizing a host of cricket-related activities— setting up giant LCD screens in offices to arranging quizzes and tournaments— to perk up camaraderie among workers. Cricket is almost a religion in India and IT companies like Infosys, Office Tiger, and Wipro who adhere to a policy of work hard and play hard see this as an opportunity to boost employee morale.

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