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Mumbai based Effort BPO has been roped in by Asia Star, a private Chinese telecom services company, and Triple Three, the investment arm of Hong Kong-based export company Mulitex, to set up domestic BPO operations in Shanghai. Effort will hold 51% equity in the 1,000-seater BPO venture catering to domestic companies in China, while Asia Star and Triple Three will hold 24% and 25% respectively. Effort will train the Chinese speaking staff in the newly formed BPO in running operations.
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