Outsourcing,the current scenario in India

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Outsourcing — the current scenario in India

Outsourcenews.com Network

Outsourcing arrived in India with a bang and is definitely there to stay. And what has it not brought to the country — global respectability, a booming economy, world-class training structures, cushy pay packs, improved living standards, the works! According to the National Association of Software and Services Companies (NASSCOM), BPOs and IT together fetched India $12 billion this year and this is expected to touch $148 billion by 2012. Around 200,000 Indians are employed in the BPO sector.

Ever wondered how it all started? Was it always a rosy picture or were there spanners thrown into the works all the while?

Who can tell the story better than Raman Roy, 'the father of the Indian BPO industry', who remembers times when he had to point out India on a map to clients who didn't even know where it was, let alone hearing about its business potential! Raman was instrumental in setting up outsourcing centers in India for American Express and General Electric in the late nineties. For a guy who had to quip, "You probably think I come to the office on a bullock cart" during business presentations, it's quite heartening to see how outsourcing has given India wings. And no one's better equipped to give an expert perspective into the outsourcing scenario than him. Here's Indian outsourcing as Raman sees it.

The things that have it going for India

Indian businesses have become self-confident and enterprising today. There's the willingness to experiment and move to a higher order in the value chain.
Scope and avenues to make large investments globally.
Governmental sops and flexibility to encourage business growth. So different from the accusations of espionage and refusal to budge from red tape and regulations in the earlier days. If issues are raised today, policymakers listen.

How to get it right— keeping outsourcing alive in India

Indian companies need to build up and sustain a culture of innovation. They should constantly evolve in anticipation of changing customer needs and industry trends. Infrastructural facilities also have to be revamped continually to stay ahead of competition.
India 's edge is in its talented workforce. Educational and training systems should be upgraded constantly to keep up with the opportunities the outsourcing industry is churning out.
Consistent welfare management of the workforce. Attrition rates have to be reined in and countered with employee friendly strategies. Talent and experience needs to be sustained within the industry

Outsourcing is getting bigger and better by the minute. And things are certainly looking up for Indian companies that are in the center of it all. Raman sure gets it right when he says that it's an exciting time to be an Indian in India!

Vidhu Panicker
Outsourcenews.com network

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